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Print Management with a Difference

 
Print Management - Friend Indeed...
Print Management - Friend Indeed... It has long been a common view that using a Print Management company is just another added cost. However, “in-house” print buyers it would seem are increasingly being seen as an expensive luxury, so PM firms are taking on more and more work – along with more responsibility. In the thinned-out post-recession corporate world, time-pressed marketers, designers and admin staff are finding themselves reluctant print-buyers and increasingly opting to take the PM route – and finding it indispensible. The PM model is much more than just about buying power and cost savings on print itself, it’s about offering a consultancy service and being a partner rather than a supplier.By offering advice on the most cost effective paper types, format sizes, use of colours, binding options, lead times etc, clients are offered solutions that can give them massive savings on the finished product without jeopardizing the high quality expected.The earlier the PM gets involved in a project, creative decisions can be made so that designers are designing for print, rather than in isolation from it achieving the most cost effective solution.The key to the PM service is being open and honest throughout the whole process, giving the right advice at the right time and looking after all the client’s needs.
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